| adidas Olympic Launch – Together |
The campaign is about rallying the country and showing how the entire Chinese nation is supporting their athletes and the Game. But it’s more than just the crazed fans waving their national flags for the pride of the nation that so many other brands will be showing. We want to take an engaging approach. We want to inspire and enable the people onto the journey towards Olympic via helping them relate to the athletes as ordinary human being achieving the impossible. The campaign is an integrated consumer journey whereby consumers are engaged via different touch points, that consists of TVC, Magazine/Newspaper Print, OOH, official website, and a spectacular domination of Beijing WangFuJing Street and other key sites in major cities.
A series of stunning key visuals were dominantly placed everywhere – major print titles, high traffic street and metro sites, campus, and Focus media. All serves as strong call-for-action for people to come together with the athletes. Credit list (Print & OOH)  
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