On Jun. 12, 2008, the elites of advertising got together to hold the first Chinese New Year Mass Greeting Meeting and presented the Persons of the Year in advertising industry.

It is the fifth pageant of THE PERSONS OF THE YEAR, which hosted by China Advertising Association and undertook by Modern Advertising magazine, and it has become the most influential appraisal activity in China advertising and an assembly where the heads of advertising communicate every year. The appraisal activity aims to conclude and award the elites who did great contribution to the industry development, and to show the strength of advertising to prompt the progress of economy, culture and society in China.

With the efforts of the advertising staff, China advertising, after 30 years’ development, has become the fastest-developing market, much faster than a lot of industries. And the speed will continue for a long time. Advertisements enter every where, from the TV, papers and magazines, outdoor walls to internet, and influence people’s ideas, values, culture and consuming habits directly.

Advertisements change Chinese traditional ideas and steps a lot to civilization. We meet them everyday and are affected by them everyday. Advertising is the by-product of highly liberal business, and is considered as the barometer of economic condition.  However, we should be aware that advertising faces the danger of being peripherizated by the wide social economy.

A famous French advertising critique has a famous saying, “The air we breathe consists of Oxygen, Nitrogen and advertisements”, portraits vividly the importance of advertisements in the society. Advertising is indeed a attractive and challenging industry producing great economic and social returns.

Adpersonin, as the most important factor and the core of the industry development, are responsible for the growth of the industry.

All the awarders are the bright stars shining in the China advertising, who are the towers of strength and enlighten the future of China advertising.

THE PERSONS OF THE YEAR in 2007

Ding Junjie, vice-principal of Communication University of China

Pully Zhou, CEO of Saatchi &Saatchi Guangzhou/shanghai

Wang Xin, Co-president and CMO.of Sohu

Zhang Bin, the head of Planning Group of Traffic Announcement Station of Hubei Broadcast Company

Hu Xiaoyun, the head of Advertising Research Center of Humanities College, Zhejiang University

Deng Xiaofeng, the head of advertising Department and Planning Department of Tianjin Press

Jing Zhigang, vice-president of Jiangsu Broadcast Company and Director of JSBC

Charles Chen/ MSN(China), Microsoft
Sales Director, Microsoft Online Service Group, China
Vice President, Shanghai MSN Network Communications Technology Co., Ltd.

Chen Hongda, secretary-general of Zhuhai Advertising Association

He Yajun, vice-director of Advertising Department of SMG

THE PERSONS OF THE YEAR in 2006

Donald Chan, a board member and general manager of Leo Burnett in China (senior vice-president of SNDA at present)

Du Hong, general manager of Advertising Marketing Department and vice-president of Sales (COO of Sina at present)

Fan Xuwen, the head of Advertising Department and chief editor of Hunan TV Station

Guo Lijuan, president and general manager of Shanghai Advertising Ltd.

Liang Qinjian, chairman of China Advertising Association Newspaper

Lv Xi, general manager of CC&E

Wang Qiu, vice-president of Beijing People’s Broadcasting Station

Zhang Jinhai, the head of Media Development Research Center of Wuhan University

Zhou Zhiqiang, general manager of Jiangsu Yongda Ad Co., Ltd.

Polly Zhu, Chief Executive Creative Director of Saatchi &Saatchi, Guangzhou Branch